This can be in the form of building long-lasting relationships with them and sticking to the same brand through thick or thin. It’s safe to say that when brands build trust, consumers reward them. As a matter of fact, the percentage of consumers that feel this way is similar across other major markets, including Great Britain and France.
According to a survey, in the United States, 46 percent of consumers say that they would pay more to purchase from brands they can trust (Salsify, 2022). When consumers buy from brands, they are essentially placing their trust in them. This way, they’ll be able to build long-lasting relationships with their customers and prospects. Millennials and Gen Z consumers expect businesses to care about more than just their profits, and if they fail to see that from a brand, they won’t hesitate to look for another brand that does.īrands can start being more authentic by being transparent and consistent in their branding and messaging by having values that they can stay true to, and, most importantly, by being honest. But brand authenticity is a relatively recent concept, mainly pushed forward by millennials, who tend to be more vocal about their demand for authenticity. So it’s not surprising that consumers expect the companies they buy from to be authentic in the way they present themselves and carry out their business. 88 percent of consumers say that authenticity is a key factor when deciding what brands they like and support (Stackla, 2021).Ĭonsumers want brands to be honest. It’s the age of authenticity and brands need to get real if they want to connect with their audience. Let’s jump into the top 10 branding statistics that you should know about in 2023. So if you’ve been curious about why branding matters, and what your customers think about it, we’ve got you covered. And there are many factors that shape your brand. Your brand shapes your business, and how people view it. Give your brand the push in the right direction that it needs.
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That's why we put together this guide on how to build a brand. And more often than we might think, it needs a little push in the right direction from our side. It can help set you apart and market your distinctive qualities.īut, a brand isn’t built overnight. Your brand can help differentiate your business from competitors. You need to think in terms of the value provided to your customers. As a business, you should strive to humanize your brand. Your brand strategy should guide how and what you communicate with your customers. And nobody wants to buy what they don’t understand. A lot of companies have a hard time trying to explain what they do, and how they do it.
Have you ever visited a website and were instantly confused? Maybe you weren’t sure what they were selling or what service they offered. A brand is a feeling that a business evokes in customers-it’s what makes your business unique.Īnd when it comes to online businesses, branding is no different. It’s the philosophy you embrace and the culture you adhere to. It’s the customer experience you provide. Your brand is your chance to tell your customers a story.īranding is not just the logo you design, the font you use, or the products you sell.
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